why a website is an important sales tool

Oct 29, 2020 | Business Website, CREATION

Many people believe that their website is the responsibility of the marketing team. But, we believe your website is an important sales tool. As you’re likely to be using your website for sales, it is important to understand that your sales team has as much responsibility over your website as the marketing department.

In this article we will look at why a website is an important sales tool, how you can incorporate different tools to generate leads on your sales website and how we at Engaging Content can help you take the first steps.

Website Sales Information

using my website for sales, as well as marketing

Overall, your website is the responsibility of both sales and marketing. Through marketing, you must create a website that will drive traffic to your site. When we look at your website as a sales tool, you begin to understand that you must produce content that your customer needs/wants.

So, marketing will ensure people visit your website, so why is a website an important sales tool? Because once people are on your site, you want them to read about your business and buy your product or service.

It’s important that you create a website that is going to drive the best traffic link driving traffic to your website blog but it is equally as important to produce content that will encourage and produce sales.

Understandably, it’s difficult to see why a website is an important sales tool. But, when you focus on the core reason why you have a website – to drive sales – you realise that the design is only part of its importance.

Think of it this way, when you have visited websites in the past, and couldn’t find what you were looking for, what did you do? Did you carry on browsing the site to inspect their flawless design, or did you go elsewhere?



what do customers want from a sales website?

Asking yourself what your customers want from your sales website is the best way to generate leads.

Customers want to know who you are and what you do. So, making your website easily accessible is key to a successful sales website. There is no point in having your “about the business” section hidden on a page with FAQs. Making sure each page is clear and accessible is the easiest way for you to generate leads.

Read this article to find out 10 things customers want from your website. You may be surprised to see what makes the top 10!



generate sales by using your knowledge and industry expertise

A great way to generate sales is by writing content that answers the queries or concerns of your potential customer. You can use the questions you get from buyers to write educational content on these questions. Similar to an FAQs page but as a blog. Blogs are an exceptional way to increase traffic to your website, as you utilise keywords for SEO.

For example, if you are a bespoke furniture company, and a lot of the questions you get asked are around pricing, you could write a blog on why bespoke furniture is cost-friendly as it’s long-lasting. Or maybe you have an introductory offer that you can write about. Anything that answers those burning questions will help generate sales, as they won’t automatically go elsewhere.



what are some examples of sales tools I can use for my sales website?

Writing educational blogs as we’ve discussed above is a quick and easy way to generate leads, which may turn into sales. But, there are a number of other important sales tools you can use to help you increase revenue and maintain current customers. We’ve listed our top 2 below!


Price list

Depending on the type of business you have, including a price list as one of your main website pages will help generate sales. For example, if you are a hairdresser, or nail technician, it is likely your customer will want to see a price list, prior to booking an appointment. Not having a price list is a quick way for people to automatically click off your website and go to your competitor.


Video content

54% of people want to see more video content from marketers. So, making a video on a promotion you’re running, a bit about you, or FAQs, is a sure way to generate leads. Making a video can be scary, we get it, but the statistics speak for themselves. Here at Engaging Content we know that people buy people and as scary as a video can be, if it turns into a sale then it’s only positive!



more advice on why a website is an important sales tool

Now you know why your website is an important sales tool and some ways in which you can begin to generate more leads on your sales website. The next step is to action some of the sales tools we’ve listed above.

We appreciate this can be a daunting task, especially if you didn’t realise that your website is a sales tool. So, why not give us at Engaging Content a call, we have some excellent tips on how to create video marketing and we have excellent copywriting skills to help you write your sales content, or provide you with some ideas.