SEO Keyword Research – An introduction

Sep 16, 2020 | Foundation

seo keyword research –

finding the best search terms


what is seo keyword research?

SEO keyword research is the process of finding the best search terms to base your web content around. We find the search terms your customers are using, and your competitors aren’t. So, your website is much more likely to rank well in search engines!

why do i need this?

You can’t just put any text onto your website and expect it to rank well. By carefully crafting your web content around the best SEO keywords, you’ll achieve higher rankings, and more site traffic from your ideal customers.

core and content keywords

what is this?

Our keyword research will find your core keywords. (The keywords we’ll use to optimise your site.) But it will also find ideal content keywords. (Keywords that are perfect for any blog or article content creation.)

why is this important?

These types of keywords have different criteria that make them perfect for either webpages or content pages. This stage is important to make sure all of your content is optimised correctly. So that it ranks better, receives more traffic, and more engagement from your customers. You’ll be able to approve your core keyword recommendations before we start any work on your website. And you’ll also receive your content keywords ordered by short-term to long-term suitability.

creating solid foundations

what is this?

We’ll combine our SEO keyword research with our competitor and customer research to craft an SEO and content strategy that fits your business and your customers.

why do i need this?

By combining SEO research with other types of research, you can develop a tailored strategy that attracts more of your ideal customers. You can find where your customers live on the web, what they’re searching, as well as what they’re interested in. Increase your chance that your dream customers will find your content on the web. And that you’ll engage and delight them with what you have to offer.

in summary: