seo copywriting with engaging content

Sep 16, 2020 | Foundation, Strategy

fully optimised digital content to increase rankings, traffic and customer engagement

seo copywriting

what is it?

On-going production of high-quality, fully optimised blogs and articles. We create a web of regular, helpful content around topics your target customers are interested in, and keywords they use in search engines. We’ll use research and your expertise to create content that drives traffic, engagement and ultimately sales.

why do i need this?

SEO copywriting and content is the heart of inbound marketing. – Getting warm traffic to your site without having to use expensive paid ads. Creating a repository of content on your site creates more unique web pages that belong to you. This spreads your digital reach and makes sure you appear for more relevant searches. High-quality content also positions you as a trustworthy industry expert in the eyes of your target audience. This will help you attract new customers and then keep them coming back to you again and again.

cluster content

what is it?

We create content in a ‘cluster’ format. This involves creating a pillar piece of content – a large piece of informative content, with a cluster of supporting blog posts which link to it. This pillar content is also made available as an ebook or PDF download, requiring contact details to download.

why do i need this?

Creating cluster content is a great ‘top of the funnel’ offer that due to optimisation and thorough topic research, will bring new users to your site. Requiring contact details to download also builds an email database of interested potential customers. Furthermore, cluster content signals to Google that you are an authority on your chosen topic, which builds up your site authority.

website copywriting

what is this?

We create engaging and fully optimised sales copy for all web pages. We tie in thorough keyword, customer and competitor research to make sure that every piece of information on your site is tailored towards your target audience.

why do i need this?

At Engaging Content, we write all website pages based on psychological research into the customer journey. Through our sales copywriting process, we feed website visitors the right information, at the right time, in the right way. This increases the chance that they will buy from you. And it means you’re using website copy for more than just information. You’re using it as a sales tool.

in summary: