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We live and breathe websites here at Engaging Content!! However, sometimes we hear people questioning the need for a business website: ‘My business is too small’ ‘I get all of my business through social media’ 'As a service business, I don’t sell an online product’ ...
what are website backlinks and why are they important?
We cannot stress enough that website backlinks are so important if you have an online presence and want to rank well in search engines. However, many of our clients aren’t always familiar with what they are or why they’re so important. So, what are backlinks? In this...
why effective keyword research is important for your business website
“Let’s start at the very beginning, a very good place to start…When you read you begin with A B C. When you sing you begin with doh ray me.” And when you create a website you start with keyword research! Effective keyword research is important for so many reasons, and...
what are keywords and why do you need them on your website?
We talk about keywords a lot with our clients here at Engaging Content. However, if you don’t have a background in marketing, you might be wondering, ‘what are keywords?’ So, we’ve put together this very simple blog on what keywords are. As well as why you need to be...
4 reasons why you need to be writing business blogs
Time and time again we’ve promised ourselves we’ll start writing more about our businesses. We’ve all looked at successful bloggers and thought, ‘Business blogs would be great for my website!’ However, this often slips by the wayside when it comes to the day-to-day...
why you should hire a website copywriter instead of doing it yourself
When creating or revamping a business website, it can be tempting to choose to write your own copy instead of hiring a copywriter for your website. But we always think it’s best to leave it to the pros! In this article we will discuss some of the key reasons why you...
#Part 2 – Our one-stop guide to Google My Business listings
Following on from our last article – ‘Get more customers with a Google My Business Listing’, we will discuss everything you need to know about setting up your listing. From creating an account, to understanding your dashboard and optimising Google My Business...
#Part 1 – Get more customers with a Google My Business listing!
If your business doesn’t already have a "Google My Business" listing, it really should! Google My Business is a FREE tool for businesses. Essentially it is a snapshot of your business and has four key benefits, which we will detail later on in the article. 1. Be Found...
What are backlinks and why does my website need them?
We cannot stress enough that backlinks are so important for websites that want to rank well in search engines. However, many of our clients aren't always familiar with what they are or why they're so important. So, here's our quick, plain-English guide to...
Why you should hire a professional website copywriter
When creating or re-vamping a business website, it can be tempting to choose to write your own website copy. But we always think it's best to leave it to the pros! Here are 5 of the key reasons why you should always hire a professional website copywriter for your...
Why a business website is like a movie
Okay, hear us out. We always explain to our clients that a business website is like a movie. Intrigued? Read more to find out why websites and movies should be treated in the same way!a compelling story Movie studios don't create movies and hope they find the story as...
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