#Part 2 – Our one-stop guide to Google My Business listings

Aug 20, 2020 | Free Web Tools

Google My Business Insights page on smart phone

Following on from our last article – ‘Get more customers with a Google My Business Listing’, we will discuss everything you need to know about setting up your listing.

From creating an account, to understanding your dashboard and optimising Google My Business insights. Furthermore, we will provide our Google My Business tips and what you can expect next from us here at Engaging Content.

Setting up a ‘Google My Business’ listing

Google My Business is user-friendly, meaning it’s really simple and easy to use. To set-up your free account just follow these 3 easy steps:

  • Go to google.com/business and select ‘start now’
  • Enter your business name, address, category, phone number and email
  • You will then just need to verify your business, this comes in the form of sent a postcard with a number to input. Be patient as it can take a while to come through at the moment.

If you do require a more thorough step by step guide to setting up your account then follow this link. Alternatively, if you’d prefer, we can set-up your Google My Business account for you. Please click here and we’d be more than happy to help.

*It’s important to remember that although you may sign up for an account, this isn’t the sole way to optimise your business. A lot of work goes into building your brand on Google and enhancing your presence, this is just one part of it.

Our top Google My Business tip for setting up your account is to ensure you input as much detail about your business as possible. Ensuring there is both a contact number and email for your company, along with the address. The address is especially important as nearly a 3rd of all mobile Google searches relate to the location of the business.

Enhance ‘Google My Business’

It is one thing setting up an account, and another thing to optimise Google My Business and use it to your advantage to get the most out of it. Ideally you want to appear high on Google, by this we mean within the first few pages. This is increasingly difficult if you are a new business, or aren’t sure how to utilise tools such as keyword research and search engine optimisation (SEO).

In order to optimise Google My Business you will need to understand the tools available to you. Below we have listed the four most important tabs on your account and explained what they mean and what they show you:

1. Home page

The home page is your dashboard, which provides you an overview of your performance over the past 28 days, whether it has increased, or decreased. By performance we mean views, visits and activity – we will go into more detail on each of these when we look at insights but the homepage is great for an ‘at a glance’ at how you’re doing on Google overall.

2. Posts page

This shows you all of your posts/blogs, how many views you’ve had and if anyone has clicked any internal or external links. You can also go into the backend of your website to see how your blogs are getting on (not sure this is specific enough, do you mean go into your dashboard of wordpress?) but this is a really simple way to view exactly how your blogs have been viewed.

3. Info page

This is the page where you input all of your important information. We’ve spoken about this earlier but it really is important you get this right and include as much information as possible. You can also add photos to your profile to enhance click through rates – companies who add photos to their profiles receive 35% more click throughs to their website than those who don’t post any.

4. Reviews page

Reviews are shown on your home page near the bottom but this page shows all of your reviews, the ones you’ve replied to and the ones you’re yet to reply to. 82% of consumers read online reviews for local businesses so it’s great if you can respond to as many as possible as it shows you’re interactive.

Optimise go ‘Google My Business’with the insights function

Google Insights provides you with powerful data which will help ensure the content you post is relevant and it can help you appear higher on Google. Insights will show you where your customers are coming from, the common words that led people to your website, what they did once they got there, and how you’re performing.

Search type

Google My Business Dashboard pie chart

Google Insights makes it really easy to follow as it explains exactly what direct and discovery searches mean. If someone has found you directly, they have searched for you, ie. Your business name. If someone has discovered you, they have searched for a service, category, or product, for example “restaurants near me”. It’s important to know how a customer has found you as discovery searches account for nearly 2/3rds of all impressions for businesses. This is why keywords and SEO are so important for your website, as customers often don’t search via your company name.

Search origin

Google My Business Graph

This graph shows you whether your business has been found through Google maps or Google Search. This is why it’s important to have your address appear on Google, especially if map searches are higher than Google searches.

Search queries

Search queries are what users have typed in Google to find your business. They are a great tool to help optimise Google My Business as this section provides you with keywords you could use on your website. By including the keywords it’ll help customers discover your website and help you appear higher on Google.

Customer actions

Google My Business Insights graph

These are actual actions that customers have taken once they have found your business on Google. Customer actions are important as they help you break down which regions are searching for your company, meaning you can post more targeted content on your social media platforms. They can also help you pinpoint what time your website or phone receives the most traffic, meaning you can schedule your content around your busy periods.


In summary

1. Include as much information about your business as possible. Be sure to include photos, an email, contact number, address and opening hours.

2. Add a cover photo – but make sure it represents your business in the best way. The cover photo acts as the front page to your business.

3. Download the app – Google My Business is available on both iOS and Android aswell as desktop, so be sure to download the app so you can keep an eye on your business performance.

4. Get to know Google Insights – and refer back to this blog when you need to – if you bookmark this article, you’ll have instant access whenever you need it.

Google dominates 72% of all online searches. Bing, the 2nd most-used search engine takes up 12% of searches. This is a big gap between 1st and 2nd place. This is why it is so important to have a Google My Business listing, as the majority of the world uses Google as their search engine. We’ve provided you with all the necessary information you need, from Insights to our Google My Business tips.

It’s important to get your SEO right on your website in order to optimise Google My Business. You need to optimise your keywords and understand who is visiting your website and when.

We always say a website is never finished and neither are the web tools that go with them. Your business is evolving and therefore the web tools need to evolve too. Once you have these tools it’s important to keep refreshing them, the term a customer searched on last year, won’t be the same next year. Google My Business listing provides you with all the information you need, you just need to action it.

If you would like to understand more about Google My Business or need some help with setting it up and how to optimise your website performance, please click here.

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Next in our Free Web Tools blog series – Canva!

Our next article will be looking at utilising images on your website, blogs and content. Canva is the online design tool we frequently use, both in-house and for clients. So, in our next blog we will be talking all things Canva. We look forward to speaking with you then!