FOUNDATION BLOGS

what is domain authority and why is it important?

what is domain authority and why is it important?

We talk a lot about domain authority (DA) or website authority here at Engaging Content. However, if you’re not familiar with marketing lingo, you might not know what this means! If you own a business website, it’s definitely something you need to know about. So, in...

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how to drive traffic to your website: our 10 key tips!

how to drive traffic to your website: our 10 key tips!

We hear time and time again from our clients, ‘I have a brand new website. It looks great. It’s informative…Why hasn’t business improved?’ Well, luckily, it’s not a mystery! In this article, we talk about how to drive traffic to your website, how to increase website...

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what are keywords and why do you need them on your website?

what are keywords and why do you need them on your website?

We talk about keywords a lot with our clients here at Engaging Content. However, if you don’t have a background in marketing, you might be wondering, ‘what are keywords?’ So, we’ve put together this very simple blog on what keywords are. As well as why you need to be...

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SEO competitor research; your secret weapon for standing out

What is SEO? Search engine optimisation, or SEO, is what’s used to increase the quantity and quality of visitors to your website. They do this via organic searches; ie. what people type in on Google to find you. Therefore, it’s important that you’ve conducted SEO...

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Please provide 3 lines of what your business does

Please provide 3 lines of what your business does

This was asked of a now client of ours, by their previous web company. They were also asked to write all of the copy for the website, which they found incredibly difficult. here is why this is an impossible task: writing about yourself / business is difficult To ask...

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