Engaging Content Blog

Business tips on brand, content, websites and SEO

7 reasons why you need a professional website for your business

We live and breathe websites here at Engaging Content!! However, sometimes we hear people questioning the need for a business website: ‘My business is too small’ ‘I get all of my business through social media’ 'As a service business, I don’t sell an online product’ ...

what is domain authority and why is it important?

We talk a lot about domain authority (DA) or website authority here at Engaging Content. However, if you’re not familiar with marketing lingo, you might not know what this means! If you own a business website, it’s definitely something you need to know about. So, in...

what are website backlinks and why are they important?

We cannot stress enough that website backlinks are so important if you have an online presence and want to rank well in search engines. However, many of our clients aren’t always familiar with what they are or why they’re so important. So, what are backlinks? In this...

how to drive traffic to your website: our 10 key tips!

We hear time and time again from our clients, ‘I have a brand new website. It looks great. It’s informative…Why hasn’t business improved?’ Well, luckily, it’s not a mystery! In this article, we talk about how to drive traffic to your website, how to increase website...

why effective keyword research is important for your business website

“Let’s start at the very beginning, a very good place to start…When you read you begin with A B C. When you sing you begin with doh ray me.” And when you create a website you start with keyword research! Effective keyword research is important for so many reasons, and...

why competitor research and analysis is your secret weapon for success

Competitor research is essential if you wish to compete with similar businesses and established companies. You cannot expect to automatically succeed, without researching and analysing your competitors. In this article, we’ll take a look at what competitor research...

what are keywords and why do you need them on your website?

We talk about keywords a lot with our clients here at Engaging Content. However, if you don’t have a background in marketing, you might be wondering, ‘what are keywords?’ So, we’ve put together this very simple blog on what keywords are. As well as why you need to be...

4 reasons why you need to be writing business blogs

Time and time again we’ve promised ourselves we’ll start writing more about our businesses. We’ve all looked at successful bloggers and thought, ‘Business blogs would be great for my website!’ However, this often slips by the wayside when it comes to the day-to-day...

why you should hire a website copywriter instead of doing it yourself

When creating or revamping a business website, it can be tempting to choose to write your own copy instead of hiring a copywriter for your website. But we always think it’s best to leave it to the pros! In this article we will discuss some of the key reasons why you...

why a website is an important sales tool

Many people believe that their website is the responsibility of the marketing team. But, we believe your website is an important sales tool. As you’re likely to be using your website for sales, it is important to understand that your sales team has as much...

why using a content strategy plan is essential for your business

Here at Engaging Content, we love all things content (obviously!) We meet lots of clients who understand the importance of digital content like blogs, videos, social media posts and much more. However, 90% of the business owners we meet don’t have a content strategy...

SEO competitor research; your secret weapon for standing out

What is SEO? Search engine optimisation, or SEO, is what’s used to increase the quantity and quality of visitors to your website. They do this via organic searches; ie. what people type in on Google to find you. Therefore, it’s important that you’ve conducted SEO...

#Part 2 – Our one-stop guide to Google My Business listings

Following on from our last article – ‘Get more customers with a Google My Business Listing’, we will discuss everything you need to know about setting up your listing. From creating an account, to understanding your dashboard and optimising Google My Business...

#Part 1 – Get more customers with a Google My Business listing!

If your business doesn’t already have a "Google My Business" listing, it really should! Google My Business is a FREE tool for businesses. Essentially it is a snapshot of your business and has four key benefits, which we will detail later on in the article. 1. Be Found...

Please provide 3 lines of what your business does

This was asked of a now client of ours, by their previous web company. They were also asked to write all of the copy for the website, which they found incredibly difficult. here is why this is an impossible task: writing about yourself / business is difficult To ask...

6 reasons to start writing business blogs in 2020

We've all promised ourselves we'll start writing more about our businesses in 2020. We've all looked at successful business bloggers and thought, 'This would be great for my business!' However, this often slips by the wayside when it comes to the day-to-day...

What are backlinks and why does my website need them?

We cannot stress enough that backlinks are so important for websites that want to rank well in search engines. However, many of our clients aren't always familiar with what they are or why they're so important. So, here's our quick, plain-English guide to...

Keyword Research: Why It’s essential for your business website

? “Let’s start at the very beginning, a very good place to start…When you read you begin with A B C. When you sing you begin with doh ray me." And when you create a website you start with keyword research! If you have a business website, it needs to be based around...

Why you should hire a professional website copywriter

When creating or re-vamping a business website, it can be tempting to choose to write your own website copy. But we always think it's best to leave it to the pros! Here are 5 of the key reasons why you should always hire a professional website copywriter for your...

Why a business website is like a movie

Okay, hear us out. We always explain to our clients that a business website is like a movie. Intrigued? Read more to find out why websites and movies should be treated in the same way!a compelling story Movie studios don't create movies and hope they find the story as...