digital content marketing
Content marketing that drives traffic from your ideal customer
strategic digital marketing
what is digital content marketing?
At engaging-content, we use content marketing strategies to promote your content, and to get more traffic and engagement from your ideal customers.
All of our content is written with your ideal customers, their needs, problems, interests and buying behaviours in mind. And this is also how we develop our content marketing strategies!
We use customer insights to work out where, when and how to promote your content to get the best engagement from the customers that matter to you the most.
why do i need this?
Having well-written engaging content is great! But then what? How do you make sure your content is seen by your ideal customers?
Try to think of your content like a birthday party. You’ve planned an amazing party for the people that matter the most to you. But if you don’t send out the invites, no one will know it’s there! Content marketing sends out the invites to your content!
And clever content marketing does so in a way that resonates with and engages your ideal customers.
We use our customer, competitor and content research to work out where, when and how to promote your content. We’ll also use a variety of channels to promote your digital content. This can include emails, social media and PR outreach.
Then, we’ll monitor our content marketing efforts on an ongoing basis to find which channels, methods and messages perform the best. This means that we can scale up on what’s working and cut back on what isn’t. Therefore increasing your return on content marketing investment the longer you work with us.
content marketing is king
At engaging-content, we simply love content marketing. It’s a proven and cost-effective way to drive traffic to your site from your target audience. – Your ideal customers.
Digital content marketing works by creating content that is informative and useful to your audience. Then, we create a digital web of this content that makes you the industry authority both to customers and to search engines.
This catapults you to the top of search engine results without needing to use expensive paid advertising!
Content marketing is all about building lasting and meaningful relationships with your customers. It’s about providing them with genuinely helpful and useful content that builds trust and keeps them coming back to you again and again.
does it work?
Digital content marketing is used by the best and most successful brands across the UK and further afield. Many companies use content marketing to get thousands of website visits without having to pay for paid advertising.
And when you market content that is tailored to your target audience, you attract new customers, as well as increasing the life-time value of your existing customers. What’s not to love?
By tailoring our content marketing approach to your business and your audience, we help you to attract your highest-value customers to your website again and again.