We live and breathe websites here at Engaging Content!! However, sometimes we hear people questioning the need for a business website:
‘My business is too small’
‘I get all of my business through social media’
‘As a service business, I don’t sell an online product’
If this sounds like you, then read on to hear me out: let’s look at the 7 reasons why you need a business website!
#1 customers can find out more about you on their terms
These days, customers have access to more information online than ever before. In fact, this instant access to information has become so commonplace that modern customers expect to have all of the info they need to make a purchase or book a service at their fingertips. Leaving them without this information can be the difference between winning and losing a client to your competitors.
Having a professional website ensures customers can access your information day or night. Sure, you can have lots of information on your social media, but your customers don’t want to scroll endlessly to find out about you. They also don’t always want to pick up the phone and have a conversation until they’re ready.
Instead, your customers want to visit an online repository with key facts about your business, your service, your expertise, your values and more, laid out in a way that naturally leads them on an effortless learning journey.
So having a professional website with blogs, FAQs, information pages, reviews and more means that customers can research you at their own pace.
#2 Professional business websites help you to build trust
Here’s another thing we hear:
‘Once I can get a potential customer on the phone or face-to-face, I almost always win their business.’
This is due to the fact that you can demonstrate your expertise and knowledge, and build trust!
However, having a professional business website takes care of lots of this for you. New visitors will be able to read your blogs, read reviews and get to know the service you offer. This means you’ll come across as a trustworthy expert well before you’ve even had a conversation. – Leading to nice, warmed-up enquiries with more chance of success!
It’s often really difficult to write about ourselves and our own businesses. That’s why we offer a professional business website service to help draw out all of the most important information for you!
#3 You can get across your personality
Here at Engaging Content, we always say that ‘people buy people’ – and this is true especially for businesses. Customers don’t want to buy from faceless corporations where they may be treated like a number. They want to work with people they can build a rapport with, and who share their values.
Having a business website is a place to share exactly this sort of information. A great sales website includes lots of information about you, your story, your ethos, your values and more! We always draw this information out of our clients through our initial fact-finding workshop.
Again, it can be much more difficult to portray this information on social media where new visitors may have to scroll through weeks’ worth of content to get these messages. Your website should be gently feeding them this information at the right time to build up a picture of who you are!
#4 You’ll reach more potential customers
Social media and traditional print advertising, if done well, can do a good jof of winning new business. But let’s say you’re looking for a plumber in your area, or even an interior designer. Your first port of call is probably going to be Google to make a search.
3.5 billion google searches are completed each day, and the search volumes increase on average, 10% per year. So, if you don’t have a website, you risk losing out to all of your competitors (especially locally) who are taking advantage of Google searches as a way to attract new customers.
Worried about not showing up in Google or low rankings? As a professional business website design company we can help you with this!
#5 You’ll attract more of the right sort of customer
We’ve already talked about how ranking in Google can get you in front of more people. But it can also get you in front more of the right type of people for your business.
When someone makes a Google search, the results will be different depending on their location, their previous search history and the picture Google has built up about them from the websites they visit. So, if you have a website, Google is doing half the work for you by matching you with customers it thinks are right for your business!
You can also make sure that your website is attracting the right sort of customer through your content. By making your personality and values clear, you’ll attract like-minded customers that suit you. You’ll also be filtering out the ones that don’t.
Alternatively, let’s say you’re a high-end service but don’t want to include your pricing. There’s lots you can do with the language you’re using on your site to make it clear that the work you offer is on the pricier side. Words like ‘bespoke,’ ‘premium,’ ‘luxury’ etc. can immediately turn off the visitors with a lower budget. So your website can pre-qualify customers without having a conversation!
#6 A business website can actually save you timE
We’ve talked about how having a properly designed sales website helps you to reach more people and attract more of your ideal customers.
Well, if you’re using your content and your information to appeal to your ideal customers and turn off the non-ideal ones, you’re not wasting time trying to sell to people who just aren’t right for your business.
Our clients tell us that they spend far less time with ‘check-price’ enquiries or lower-budget customers. They also tell us that it takes far less time to win a new customer from an enquiry. This is often because their enquirers have read their website information, blogs and FAQs and are already all warmed up and ready to go!
#7 A professional website can also save you money!
It goes without saying that if you’re attracting more visitors, more ideal customers and streamlining your sales process with your website, you will save time and money.
However, having a professional website is also a free way to promote your business!
There are 2 ways to get to the top of Google rankings and keep the visitors flowing in. You can run a paid Google ad and appear at the top of the page, or you can work on something called SEO. This stands for search engine optimisation and it’s all about helping Google understand and trust your digital content. It’s also free to do, after the initial investment of your website! So, the more pages of content you have on your website that are search-engine friendly, the more likely you are to appear in greater Google searches and be found by more people.
In addition, having a repository for your reviews on your website is essentially free advertising! Testimonials from customers/clients, like google reviews, offer new and existing customers the ability to see that you’re trust-worthy. Asking customers and clients for feedback and/or a review is a quick and easy way to promote your business, and it’s FREE!
Professional business website design with Engaging Content
Are you currently without a business website and think
‘wow that all sounds amazing!’
Or, perhaps you have a business website and you’re thinking
‘my current website doesn’t do any of that!’
Whatever stage your business is at, we can help you to achieve the professional business website of your dreams! Whether you’re crushing it on social media already, starting from scratch or looking to update an existing website, we’ll help you to work smarter, not harder with a streamlined sales website.
At Engaging Content we can take a done-for-you or a done-with-you approach depending on how much support you need. So, don’t worry if you’re not tech-savvy or marketing-savvy!
We build sleek, professional business websites designed to attract more of your ideal customers, tell your story and help you stand out from and skyrocket past your competition.
Great, I’m interested in learning more, what’s the next step?
If you’re interested in learning more or you just want to chat about your website and marketing goals, why not contact Natalie ⚡ today?