4 reasons why you need to be writing business blogs

Oct 29, 2020 | Blogs, Business Website, Content Marketing, CREATION

Time and time again we’ve promised ourselves we’ll start writing more about our businesses. We’ve all looked at successful bloggers and thought, ‘Business blogs would be great for my website!’ However, this often slips by the wayside when it comes to the day-to-day responsibilities of running a company.

But, there are many reasons why you should be writing business blogs. In this article we’ll look at 4 reasons why we at Engaging Content believe blogging for business will help your company succeed.

notepad, laptop, glasses, pen

1. business blogs can increase your website rankings!

You may not have thought about this before, but did you know that writing business blogs can improve your website rankings? This is one of the most important reasons why blogging for business is great for your website!

The greatest thing about writing a business blog (or any blog!) is that you create an entirely unique page for your site. Then, when properly optimised with SEO keywords in mind, this is another page that can rank in search engines. It’s also another page that could be found by someone doing a Google search.

If you’re not sure what that means, you can find out more about SEO keywords and why you need them here.

Google loves sites with new, unique and useful content. It also loves websites that show high levels of user engagement. (lots of time spent on a page or lots of pages visited.) So, the more (optimised) content you write, the higher your user engagement will be. And the more likely it is that your website page rankings will improve.



2. blogging for business is a part of the modern sales process

We live in a digital world. And the days of the traditional, face-to-face sales rep are dwindling. This means that when making purchases, customers are used to having all the information they need to make a decision at their fingertips. There’s a lot of evidence to show that customers like to do their research on a company. From their reviews, to their products and services, before or even instead of a sales conversation.

If you sell a product or service, blogs focused on reviews, testimonials or product features will help your customers self-educate. The more they know about you, your business and your expertise, the more likely they will trust you.

So, if you’ve been wondering why blogs are important, the fact is that they’re just a part of the way people buy things online. Failing to include more information for your website visitors may be the difference between making a sale and losing to a competitor.



3. build trust with customers by showing your expertise

Another great reason to write business blogs is to demonstrate your expertise to your customers.

If you offer a service (then aside from being a perfect customer for Engaging Content!) you’ll also no doubt be up against a lot of competition for this service. You’ll need a way to stand out from all the other businesses and freelancers that offer what you do.

Business blogging can be a great way to stand out from the competition because this can demonstrate your expertise. We’ve already talked about how customers like to self-educate. And this means that your potential customers are likely to read any blog content you write. So, why not write a blog about you? Include your qualifications, experience, or even why you got into your line of work!

Of course, this is all part of building trust with your customers. If they recognise you as an expert in your field, they’ll be much more likely to buy from you.



4. business blogging draws in better-quality customers

It’s a no-brainer that if your website rankings increase, you’re building trust with your customers. As well as showing your expertise and personality, you’re likely to get more customers. But another reason why blogs are important is that these new customers will also be better quality customers!

Hear me out.

If you’re authentic with your blog writing (which you always should be) you’ll be putting out useful, engaging content that shows your personality and expertise. This means that people who are receptive to this information and who are interested in the service you offer will get in contact with you. And anyone who isn’t interested in you or your service won’t!

This means you’ll waste less time on enquiries from people who don’t see the value of what you do, or whose personalities and values don’t align with yours.



do you need help getting started with writing a business blog?

Of course, we know that with all the best will in the world, blogging often gets overlooked. Especially when you’ve got a million things on the to-do list!

That’s why at Engaging Content, we offer two services to help business owners who want to make blogging a priority:

  • A 2.5 hour interactive blogging workshop. link workshop – learn the basics of SEO, content marketing, content writing from a professional business blogger.
  • An expert blog package link blog package – monthly blogs written by a professional content writer, fully optimised around SEO keywords, in line with your style and brand.

You can’t afford to avoid business blogging any longer. So, get in touch if you’d like any more help to start!